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<channel>
	<title>PRO EM</title>
	<atom:link href="http://www.proem.org/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.proem.org/blog</link>
	<description>A full-service event management, rentals and resources company</description>
	<lastBuildDate>Fri, 10 Sep 2010 17:09:00 +0000</lastBuildDate>
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		<title>Tag You&#8217;re It</title>
		<link>http://www.proem.org/blog/2010/09/tag-youre-it/</link>
		<comments>http://www.proem.org/blog/2010/09/tag-youre-it/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 17:08:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Things To Do]]></category>

		<guid isPermaLink="false">http://www.proem.org/blog/?p=490</guid>
		<description><![CDATA[Meeting Planner International's (MPI's) first chapter FUN event … “Tag … You're It!” will be held Tuesday, October 26, 5:30-8:00 p.m. at Stratum Laser Tag in Mesa. Blast your friends, family members, co-workers, fellow MPI members---or just come to shoot the breeze. 

Cost of $20 includes laser tag, food and beverage and awards. Please visit www.azmpi.org to register.


]]></description>
			<content:encoded><![CDATA[<p>Meeting Planner International&#8217;s (MPI&#8217;s) first chapter FUN event … “Tag … You&#8217;re It!” will be held Tuesday, <strong>October 26</strong>, 5:30-8:00 p.m. at Stratum Laser Tag in Mesa. Blast your friends, family members, co-workers, fellow MPI members&#8212;or just come to shoot the breeze.</p>
<p>Cost of $20 includes laser tag, food and beverage and awards. Please visit <a href="http://www.azmpi.org/" target="_blank">www.azmpi.org</a> to register.</p>
]]></content:encoded>
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		<item>
		<title>HSMAI Annual Golf Tournament</title>
		<link>http://www.proem.org/blog/2010/09/hsmai-annual-golf-tournament/</link>
		<comments>http://www.proem.org/blog/2010/09/hsmai-annual-golf-tournament/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 17:05:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Things To Do]]></category>

		<guid isPermaLink="false">http://www.proem.org/blog/?p=487</guid>
		<description><![CDATA[Registration is now open for the HSMAI's (Hospitality Sales and Marketing International) Annual Golf Tournament, Friday, September 24th at the Arizona Grand Resort.  This is the perfect way to spend a fall Friday … 18 holes of spectacular golf, great raffle prizes, awards luncheon and goody bags for all players and sponsors. 

Play begins with an 8:00 a.m. shotgun start and ends with an awards luncheon. For more information or to make reservations visit www.hsmai-az.org.  

]]></description>
			<content:encoded><![CDATA[<div id="attachment_488" class="wp-caption alignleft" style="width: 310px"><a href="http://www.proem.org/blog/wp-content/uploads/2010/09/HSMAI-Logo.jpg"><img class="size-medium wp-image-488" title="HSMAI Arizona " src="http://www.proem.org/blog/wp-content/uploads/2010/09/HSMAI-Logo-300x76.jpg" alt="HSMAI Arizona" width="300" height="76" /></a><p class="wp-caption-text">HSMAI Arizona</p></div>
<p>Registration is now open for the HSMAI&#8217;s (Hospitality Sales and Marketing International) Annual Golf Tournament, Friday, <strong>September 24th</strong> at the Arizona Grand Resort.  This is the perfect way to spend a fall Friday … 18 holes of spectacular golf, great raffle prizes, awards luncheon and goody bags for all players and sponsors.</p>
<p>Play begins with an 8:00 a.m. shotgun start and ends with an awards luncheon. For more information or to make reservations visit <a href="http://www.hsmai-az.org/" target="_blank">www.hsmai-az.org</a>.</p>
]]></content:encoded>
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		<title>PRO EM Gives Back</title>
		<link>http://www.proem.org/blog/2010/09/pro-em-gives-back/</link>
		<comments>http://www.proem.org/blog/2010/09/pro-em-gives-back/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 19:02:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Company News]]></category>
		<category><![CDATA[PRO EM Design Center]]></category>

		<guid isPermaLink="false">http://www.proem.org/blog/?p=483</guid>
		<description><![CDATA[PRO EM Gives Back is an ongoing, employee-run initiative of PRO EM that provides support to the community through available and donated resources.  Committee members raise funds, volunteer time and collect items for organizations such as domestic abuse shelters; centers for the homeless; and a wide variety of efforts that provide opportunities for children to receive education, stability and medical care.   To learn more about PRO EM Gives Back and get involved, contact Committee Chair Paul LaDue, 480-507-0999.]]></description>
			<content:encoded><![CDATA[<p>PRO EM Gives Back is an ongoing, employee-run initiative of PRO EM that provides support to the community through available and donated resources.  Committee members raise funds, volunteer time and collect items for organizations such as domestic abuse shelters; centers for the homeless; and a wide variety of efforts that provide opportunities for children to receive education, stability and medical care.  </p>
<p> Since its inception in July 2009, PRO EM Gives Back has provided support and donated resources to organizations including the Salvation Army, Children’s First Academy, Chicanos Por La Casa, the Susan G. Komen Foundation, the March of Dimes and numerous local families. </p>
<p> To learn more about PRO EM Gives Back and get involved, contact Committee Chair Paul LaDue, 480-507-0999.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>ISES Arizona September Social</title>
		<link>http://www.proem.org/blog/2010/08/ises-arizona-september-social/</link>
		<comments>http://www.proem.org/blog/2010/08/ises-arizona-september-social/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 22:55:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Things To Do]]></category>

		<guid isPermaLink="false">http://www.proem.org/blog/?p=477</guid>
		<description><![CDATA[There's still time to register for the ISES Arizona September Social, Wednesday, September 1 at Tommy V's.  Make new friends, reconnect with old friends, enjoy delicious appetizers and fabulous wine. More details on this event and the ISES Arizona chapter: http://www.isesaz.com/.


]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s still time to register for the ISES Arizona September Social, Wednesday, September 1 at Tommy V&#8217;s.  Make new friends, reconnect with old friends, enjoy delicious appetizers and fabulous wine.</p>
<p>Tommy V&#8217;s Osterio Pizzeria is at 3223 E. Camelback Rd. in Phoenix, 5:30p-7p.</p>
<p>More details on this event and the ISES Arizona chapter: <a href="http://www.isesaz.com/">http://www.isesaz.com/</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.proem.org/blog/2010/08/ises-arizona-september-social/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Denver Wedding Details</title>
		<link>http://www.proem.org/blog/2010/08/denver-wedding-details/</link>
		<comments>http://www.proem.org/blog/2010/08/denver-wedding-details/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 19:55:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tabletop]]></category>
		<category><![CDATA[Tenting]]></category>
		<category><![CDATA[Weddings]]></category>

		<guid isPermaLink="false">http://www.proem.org/blog/?p=467</guid>
		<description><![CDATA[PRO EM Distinctive Events and LMD Productions recently partnered to create a truly beautiful and unique wedding for a private party.  There were 250 guests who enjoyed dinner, dancing and a wonderful evening in Denver.  LMD Productions provided the exceptional décor and lighting as well as the pictures shown here.  The family provided a few pieces from their own heirloom collection.  This event was also featured by the New York Times: http://www.nytimes.com/2010/08/08/fashion/weddings/08VOWS.html



]]></description>
			<content:encoded><![CDATA[<div id="attachment_468" class="wp-caption alignleft" style="width: 310px"><a href="http://www.proem.org/blog/wp-content/uploads/2010/08/LMD-Productions-wedding-dining.jpg"><img class="size-medium wp-image-468" title="Wedding Tent with Liner and LMD Lighting" src="http://www.proem.org/blog/wp-content/uploads/2010/08/LMD-Productions-wedding-dining-300x200.jpg" alt="Wedding Tent with Liner and LMD Lighting" width="300" height="200" /></a><p class="wp-caption-text">Wedding Tent with Liner and LMD Lighting</p></div>
<p>PRO EM Distinctive Events and LMD Productions recently partnered to create a truly beautiful and unique wedding for a private party.  There were 250 guests who enjoyed dinner, dancing and a wonderful evening in Denver. </p>
<p>PRO EM provided flooring, tenting, carpeting, ramping, stairs, picket fencing, dance floor and stage.  The custom floor was built level (with some points reaching 12&#8242; from the ground), in just over a week, and a 20m x 55m Losberger structure was installed over the top of the floor.   The entire project took about 13 days to complete. </p>
<p>LMD Productions provided the exceptional décor and lighting as well as the pictures shown here.  The family provided a few pieces from their own heirloom collection.  This event was also featured by the <em>New York Times: </em><a href="http://www.nytimes.com/2010/08/08/fashion/weddings/08VOWS.html">http://www.nytimes.com/2010/08/08/fashion/weddings/08VOWS.html</a></p>
<div class="mceTemp">
<div id="attachment_472" class="wp-caption alignleft" style="width: 310px"><a href="http://www.proem.org/blog/wp-content/uploads/2010/08/LMD-Productions-wedding-interrior1.jpg"><img class="size-medium wp-image-472" title="Wedding Tent with Liner and Floral Decor " src="http://www.proem.org/blog/wp-content/uploads/2010/08/LMD-Productions-wedding-interrior1-300x200.jpg" alt="Wedding Tent with Liner and Floral Decor" width="300" height="200" /></a><p class="wp-caption-text">Wedding Tent with Liner and Floral Decor</p></div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.proem.org/blog/2010/08/denver-wedding-details/feed/</wfw:commentRss>
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		<title>Additional Retail Space Here</title>
		<link>http://www.proem.org/blog/2010/08/additional-retail-space-here/</link>
		<comments>http://www.proem.org/blog/2010/08/additional-retail-space-here/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 19:30:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Corporate Events]]></category>
		<category><![CDATA[Large Events]]></category>
		<category><![CDATA[Tenting]]></category>
		<category><![CDATA[generators]]></category>

		<guid isPermaLink="false">http://www.proem.org/blog/?p=463</guid>
		<description><![CDATA[PRO EM Distinctive Events recently provided tents, high intensity lighting, generators, power distribution, light towers, and fueling services to Sports Authority locations across Colorado and Idaho for the annual "Sniagrab." sale.  For those of you not familiar with your retail-speak Snigrab is Bargain spelled backwards.  
The tents provide an additional 10,000 sq ft of retail space at each participating Sports Authority location from August through October and assist in moving much more of the sdoog.
]]></description>
			<content:encoded><![CDATA[<p>PRO EM Distinctive Events recently provided tents, high intensity lighting, generators, power distribution, light towers, and fueling services to Sports Authority locations across Colorado and Idaho for the annual &#8220;Sniagrab.&#8221; sale.  For those of you not familiar with your retail-speak &#8217;Snigrab&#8217; is &#8217;Bargains&#8217; spelled backwards.</p>
<p>The tents provide an additional 10,000 sq ft of retail space at each participating Sports Authority location from August through October and assist in moving much more of the &#8221;sdoog.&#8221;</p>
<div id="attachment_464" class="wp-caption alignleft" style="width: 310px"><a href="http://www.proem.org/blog/wp-content/uploads/2010/08/Sports-Authority-Denver.jpg"><img class="size-medium wp-image-464" title="Sports Authority Retail Event " src="http://www.proem.org/blog/wp-content/uploads/2010/08/Sports-Authority-Denver-300x225.jpg" alt="Sports Authority Retail Event" width="300" height="225" /></a><p class="wp-caption-text">Sports Authority Retail Event</p></div>
]]></content:encoded>
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		<title>PRO EM Design Center WOWS Open House Guests</title>
		<link>http://www.proem.org/blog/2010/08/pro-em-design-center-wows-open-house-guests/</link>
		<comments>http://www.proem.org/blog/2010/08/pro-em-design-center-wows-open-house-guests/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 23:14:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[PRO EM Design Center]]></category>
		<category><![CDATA[Weddings]]></category>

		<guid isPermaLink="false">http://www.proem.org/blog/?p=460</guid>
		<description><![CDATA[Event planners and wedding professionals in the Northeast Valley have a new set of best friends.  A private grand opening party last week at the new PRO EM Design Center brought out some of the biggest names in event planning, wedding services, catering and destination management.  Needless to say, industry pros are happy to have a new venue dedicated to the special events business right in their neighborhood.

 

]]></description>
			<content:encoded><![CDATA[<p><strong><em></p>
<div id="attachment_461" class="wp-caption alignleft" style="width: 310px"><a href="http://www.proem.org/blog/wp-content/uploads/2010/08/Group-Shot.jpg"><img class="size-medium wp-image-461" title="PRO EM Design Center Open House Event" src="http://www.proem.org/blog/wp-content/uploads/2010/08/Group-Shot-300x199.jpg" alt="PRO EM Design Center Open House Event" width="300" height="199" /></a><p class="wp-caption-text">PRO EM Design Center Open House Event</p></div>
<p></em></strong></p>
<p><strong><em>New showroom to make life easier for Scottsdale wedding and event planners</em></strong></p>
<p> (NORTH SCOTTSDALE) August 17, 2010:<strong>  </strong>Event planners and wedding professionals in the Northeast Valley have a new set of best friends.  A private grand opening party last week at the new<strong> PRO EM Design Center </strong>brought out some of the biggest names in event planning, wedding services, catering and destination management.  Needless to say, industry pros are happy to have a new venue dedicated to the special events business right in their neighborhood.</p>
<p>“The PRO EM Design Center offers a comfortable place where planning professionals and their clients can visualize their event ideas – from the color of the linens to the china and glassware to the overall scope of the event,” said <strong>Brad Kramer</strong>, president and CEO of PRO EM. “Our new north Scottsdale showroom showcases our ability to provide a personalized experience to each of our clients, at the level of service they expect.”</p>
<p>Located near Kierland Commons and the Scottsdale corridor (15551 N. Greenway-Hayden Loop, Suite 110), the PRO EM Design Center features tabletop displays of a wide selection of china, flatware, glassware and chairs and an exclusive line of high-end specialty linens and chair covers from <a href="http://www.wildflowerlinens.com/">Wildflower Linen</a>.  Planners can use the Center’s client consultation areas for production, site design and new client meetings or to browse online photo galleries for inspiration, review artistic renderings and access the Internet to view additional products.  </p>
<p>“We’ve used PRO EM for events for a number of years, but having this design center in North Scottsdale adds a new level of convenience for us,” said <strong>Stacia Brocco</strong>, director of sales at Monterra at Westworld. “It’s closer to our venue and many of our favorite clients, and it has an amazing selection for everyone from the do-it-yourselfer to the industry professional.  I cannot wait to bring clients over!”</p>
<p>Event planner <strong>Amy Mancuso</strong> was pleased to see PRO EM reaching out to the wedding industry with the opening of the new Design Center. “Everything I need is now in one place and I can find what each client needs for their particular event right in one location,” said Mancuso, owner of Amy Mancuso Events. “There’s nothing else like this in Arizona!”</p>
<p>The PRO EM Design Center is open to the public Monday and Friday 9 a.m. to 5 p.m., Tuesday through Thursday 10 a.m. &#8211; 7 p.m., and Saturday from 10 a.m. &#8211; 2 p.m. For more information, call 623-206-6177. </p>
<p><strong>PRO EM</strong><em> is a full-service provider of event rentals, personnel and resources.  The company is based in Phoenix and operates in Tucson and Denver to a wide variety of events, from high profile sporting and cultural events, corporate meetings and social gatherings.  </em><strong>PRO EM</strong><em> offers a complete portfolio of services including event management and consulting, logistics, valet, traffic control, security and other event personnel, as well as rental items, including tent structures, tables, linens, china, fencing, generators, heating and cooling, ecology services and custom design and graphics capabilities.  </em></p>
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		<title>Tips For the Valet</title>
		<link>http://www.proem.org/blog/2010/08/tips-for-the-valet/</link>
		<comments>http://www.proem.org/blog/2010/08/tips-for-the-valet/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 20:22:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Valet]]></category>

		<guid isPermaLink="false">http://www.proem.org/blog/?p=455</guid>
		<description><![CDATA[Tip #4 on Valet...
Make sure the company's pricing fits your budget. Valet costs typically include operating costs and set number of staff for a pre-determined time period.  Costs fluctuate based on the number of expected guests and the length of the event.  Call PRO EM today to arrange a site visit so we can help you select sufficient attendants based on the size of your party, so that guests do not have to stand around waiting and you have one less detail to worry about. 
]]></description>
			<content:encoded><![CDATA[<div id="attachment_456" class="wp-caption alignleft" style="width: 310px"><a href="http://www.proem.org/blog/wp-content/uploads/2010/08/Valet-image.jpg"><img class="size-medium wp-image-456" title="Valet Service adds a positive, welcoming experience to your event" src="http://www.proem.org/blog/wp-content/uploads/2010/08/Valet-image-300x207.jpg" alt="Valet Service adds a positive, welcoming experience to your event" width="300" height="207" /></a><p class="wp-caption-text">Valet Service adds a positive, welcoming experience to your event</p></div>
<p>If you are hosting a party or event, valet parking service is a great way to offer a convenient, upscale experience for your guests. Valet companies park cars for you upon arrival and return vehicles to the front door as your guests leave. PRO EM provides a full-service valet for any size event or function.  Here are a few hints for finding the right valet service for your next event:</p>
<p>Tip #1<br />
Make sure the valet company can accommodate all your guests. The three most common factors in determining how many valets you will need are:</p>
<ul>
<li>Expected number of guests and vehicles</li>
<li>Timing and flow of your event</li>
<li>Proximity of available parking area</li>
</ul>
<p>Tip #2<br />
Make sure the valet company has insurance.  Should an accident occur, make sure the valet company&#8217;s coverage removes you from all responsibility.  Ask to see a copy of the policy before signing a contract.</p>
<p>Tip # 3<br />
Make sure the attendants provide a lasting, positive experience for your guests.  A special occasion requires the valet company attendants to look professional and handle the vehicles and your guests with care and efficiency.  PRO EM excels at providing professional, courteous and friendly valets who are experienced and required to maintain a clean driving record.</p>
<p>Tip #4<br />
Make sure the company&#8217;s pricing fits your budget. Valet costs typically include operating costs and set number of staff for a pre-determined time period.  Costs fluctuate based on the number of expected guests and the length of the event.  Call PRO EM today for an estimate on valet service for your next event.</p>
<p>A “Tip” on Tips…<br />
Valet is a service industry and gratuity is always appreciated.  We can provide a custom parking package that fits your budget and includes all valet services plus custom signage that indicates “Gratuity is included,” or “Gratuity is appreciated.”</p>
<p>Call PRO EM today to arrange a site visit so we can help you select sufficient attendants based on the size of your party, so that guests do not have to stand around waiting and you have one less detail to worry about.</p>
]]></content:encoded>
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		<title>Point of Rental and PRO EM Celebrate Milestone</title>
		<link>http://www.proem.org/blog/2010/08/point-of-rental-and-pro-em-celebrate-milestone/</link>
		<comments>http://www.proem.org/blog/2010/08/point-of-rental-and-pro-em-celebrate-milestone/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 20:52:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.proem.org/blog/?p=448</guid>
		<description><![CDATA[A rental company is only as good as its inventory management and PRO EM recently enlisted the leader in rental management software, Point of Rental, to manage its Phoenix, Tucson and Denver locations, as well as the company's vast party, tabletop, wedding and equipment deliverables. ]]></description>
			<content:encoded><![CDATA[<div id="attachment_449" class="wp-caption alignleft" style="width: 310px"><a href="http://www.proem.org/blog/wp-content/uploads/2010/08/POR-Cake.jpg"><img class="size-medium wp-image-449" title="PRO EM Celebrates POR's Milestone " src="http://www.proem.org/blog/wp-content/uploads/2010/08/POR-Cake-300x200.jpg" alt="PRO EM Celebrates POR's Milestone " width="300" height="200" /></a><p class="wp-caption-text">Lynne Law, inventory manager; Tora Pasesa, VP admin and quality control; and Brad Kramer, president and CEO present POR 1,200 Cake</p></div>
<p>A rental company is only as good as its inventory management and PRO EM recently enlisted the leader in rental management software, Point of Rental, to manage its Phoenix, Tucson and Denver locations, as well as the company&#8217;s vast party, tabletop, wedding and equipment deliverables. </p>
<p>Point of Rental (POR) and PRO EM both recently had something to celebrate&#8211;the launch of POR at PRO EM and PRO EM is the 1,200th POR customer.   This calls for cake!!</p>
<p>Point of Rental was created by rental industry professionals to provide a reliable, flexible and accurate alternative to the previous industry norm of DOS-based and error-plagued systems.  POR provided company wide training and support and provided integration guidance from the old system to the new system. </p>
<p>Learn more about Point of Rental at: <a href="http://www.point-of-rental.com/">http://www.point-of-rental.com/</a></p>
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		<title>Return to Tradition&#8230;</title>
		<link>http://www.proem.org/blog/2010/08/return-to-tradition/</link>
		<comments>http://www.proem.org/blog/2010/08/return-to-tradition/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 22:26:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Weddings]]></category>

		<guid isPermaLink="false">http://www.proem.org/blog/?p=442</guid>
		<description><![CDATA[Wedding trendwatchers are predicting a seismic shift for future weddings - from bright colors to a return to classic themes - all thanks to the Clinton-Mezvinsky nuptials this past weekend. At PRO EM, we love a good love story, but every wedding is as unique as its bride and groom.  You can have the experience you want for your day, down to the last detail. 
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			<content:encoded><![CDATA[<div id="attachment_445" class="wp-caption alignleft" style="width: 310px"><a href="http://www.proem.org/blog/wp-content/uploads/2010/08/Bill-and-Chelsea.jpg"><img class="size-medium wp-image-445" title="Former President Bill Clinton and Chelsea  " src="http://www.proem.org/blog/wp-content/uploads/2010/08/Bill-and-Chelsea-300x208.jpg" alt="Former President Bill Clinton and Chelsea" width="300" height="208" /></a><p class="wp-caption-text">Former President Bill Clinton and Chelsea</p></div>
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<p>Wedding trendwatchers are predicting a seismic shift for future weddings &#8211; from bright colors to a return to classic themes &#8211; all thanks to the Clinton-Mezvinsky nuptials this past weekend.  Hard to imagine one wedding tipping the entire planning industry, but now it&#8217;s everywhere, and trends always have to start somewhere.</p>
<p>At PRO EM, we love a good love story, but every wedding is as unique as its bride and groom.  You can have the experience you want for your day, down to the last detail.</p>
<p>Here is a back story for this monumental wedding as personalized by Roger Clinton.  Don&#8217;t know if it&#8217;s completely accurate, but it sure is sweet:  <a href="http://www.usmagazine.com/healthylifestyle/news/chelsea-clintons-wedding-not-a-dry-eye-in-the-house-201028">http://www.usmagazine.com/healthylifestyle/news/chelsea-clintons-wedding-not-a-dry-eye-in-the-house-201028</a>.</p>
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